PRESENTING SPONSOR: MARKETING BY DESIGN (MBD)

5.18.2026 | 6:00 - 11:00 PM EST
AMSTERDAM, THE NETHERLANDS | TOBACCO THEATER

Join us where ideas travel fast, creativity is part of the culture, and the future of branding and design is shaped together. Set in the heart of Amsterdam, this exclusive evening places Private Brand exactly where it belongs, at the crossroads of global creativity, commerce, and innovation.

For one unforgettable night, industry leaders, visionaries, and designers will come together not to follow trends, but to define what comes next.

Vertex Live Amsterdam is a bold step forward from our prior cocktail reception and awards. This is not about grabbing a drink and clapping politely. It is a full creative black tie experience built for the global Private Brand community.

For the first time, Vertex Live will feature a true gourmet dinner created by Michelin starred chef Dennis Huwaë inside the iconic TOBACCO Theater. You will enjoy a multi course meal served throughout the evening in a space filled with history, energy, and creativity.

~~Everything is designed to keep you engaged. The focus stays on people, ideas, and leadership in a live format that fits the spirit of Amsterdam and the ambition of Vertex.~~

What You Will Experience

\• A creative black tie Michelin starred dinner with drinks served throughout the night
• High quality networking with senior retail, brand, and design leaders from around the world
• Vertex Awards presented live on stage as part of the experience

~~This is an evening to spark new ideas, build real relationships, and move the Private Brand conversation forward.~~

2026 Winning Retailers:

Europe, Middle East, Africa & Asia Pacific

\Americas

PRESENTING SPONSOR

TOBACCO THEATER | AMSTERDAM

Hidden in the historic heart of Amsterdam, TOBACCO Theater is where bold ideas meet unforgettable atmosphere. Once a thriving tobacco auction house, this striking industrial landmark now hosts the city’s most inspiring cultural and business events. Raw brick, soaring ceilings, and centuries of character create a setting that feels both timeless and cutting-edge.

Beneath the main hall, in the building’s legendary catacombs, Michelin-starred chef Dennis Huwaë leads a world-class culinary team, transforming fresh, local ingredients into exceptional dining experiences that rival the finest restaurants in the city. From elegant breakfasts to unforgettable gala dinners, every menu is crafted to elevate the moment.

TOBACCO Theater is proudly independent, blending culture and commerce in a way that gives creative events the freedom to breathe and businesses the stage they deserve. With a strong commitment to sustainability, local partnerships, and reducing its environmental footprint, the venue looks firmly toward the future while honoring its past.

There could be no better place for Vertex to come to life and redefine what this experience can be than TOBACCO Theater in the heart of Amsterdam.

Location Information

Location Name
TOBACCO Theater
Address
Nes 75-87, 1012 KD, Amsterdam, , NL
Directions
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Event Tickets

General Admission ($249.00)
The ticket begins with opening cocktails and networking and includes access to all event presentations and content, a gourmet dinner, an open bar featuring craft cocktails, and networking throughout the evening.

ATTIRE: Design-Forward Elegance. Black tie encouraged.

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Sponsorship Opportunities

Vertex Live in AMsterdam offers a limited number of sponsorship opportunities for organizations that want to align with Private Brand leadership, creativity, and innovation.

Sponsors are integrated into the experience through curated visibility, on-stage moments, and direct engagement with attendees. Sponsorship is designed to support meaningful participation and long-term relationships.

To discuss sponsorship opportunities, email [email protected]

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5.18.2026 | 6:00 - 11:00 PM ESTAMSTERDAM, THE NETHERLANDS | TOBACCO THEATER